Naya Ratanapruksakul
Social Listening Insights Researcher
13 June 2024
It’s widely recognized that businesses should engage in content marketing. However, many struggle to execute it effectively, especially when targeting audiences in the renewable energy sector. Identifying what specifically resonates with your audience can be challenging.
In today’s fast-paced digital world, understanding and engaging your audience requires a dynamic approach to capturing real-time insights, tracking trends, and engaging meaningfully. ACT conducted a social listening market research study, “Engaging Audiences in Renewable Energy,” using advanced big data and AI to analyze consumer behavior in the renewable energy market. For those in the renewable energy sector, insights from renewable energy-related online content are essential to driving engagement and supporting your marketing efforts.
What Does Renewable Energy Mean to You
We dive into the subtopics and ideas that resonate most, from geothermal to wind energy. What do these preferences reveal about the customer journey – from initial awareness to making a purchase? Knowing where each concept fits in this journey helps us gauge the market presence of products like solar panels and home systems.
What Should You Write About?
When writing articles, marketers often wonder what ideas or topics to use. What’s a good content angle? Since the internet is full of technical and educational material on renewable energy, how can marketers move beyond these generic content types? Should they focus on the latest technological advancements in hydrogen energy? We explored the top content themes that drive higher audience engagement to help marketers craft compelling narratives. We highlight the types of examples, motifs, and human emotions that draw readers in, lending credibility and depth to your content.
What Should Be the Focus of Marketing Posts?
Social media undeniably reaches a large majority of audiences. We studied the most engaging social media content to understand what makes certain posts resonate. Our findings reveal that capturing interest on social media requires marketers to use specific narratives that spark consumer interest and foster discussion.
To achieve this, we recommend concrete ways to avoid greenwashing. It’s important to avoid overused themes and instead focus on new narratives. Additionally, selecting the right image visuals is key to broadly and inclusively representing renewable energy initiatives. By following these strategies, marketers can create compelling social media content that truly connects with their audience and promotes meaningful engagement.
Optimizing Renewable Energy-Related Long-Form Content for Engagement
Many aspects affect reader interest. We analyzed almost 130,000 online blogs and articles to determine the ideal content format, publication timing, article length, and the most popular social media platforms. How are marketers displaying their content? Are readers more interested in lists, press releases, or infographics? We recommend targeting specific days of the week to maximize impact and engagement.
To unlock valuable content marketing insights and discover effective strategies to engage your renewable energy audience, download our comprehensive report below!
