Back in 2017, founder Serena Pacifico had earned a reputation as a stellar event manager, travelling the world working for companies from all sectors to deliver top-quality experiences.
But as her work progressed, she noticed a real need for crafting exceptional events that prioritised environmental sustainability. Appalled by the amount of waste and poor social impacts of events, Serena knew there was a better way.
Her clients knew it too, and before long, she was supporting eco-businesses in developing sustainable events that left a positive impact on the environment.
But, these same businesses were struggling with marketing and strategy. While they had great products and services that promised a better future for our planet, their message was not being heard. Most marketing agencies fell short in comprehending their motivations, connecting with their target audience, and authentically integrating sustainability into their message and approach.
So drawing on her passion for sustainability and her personal experience dealing with the same issues, she dove into the opportunity to craft marketing roadmaps and communication plans that resonated with a few trusted clients.
The result? The plans just clicked, and from that point on, ACT experienced rapid growth! From a team of one based in Singapore, this sustainable event management company transformed into a comprehensive marketing agency, with a female powerhouse team based in Japan, Thailand, Brazil and Portugal. Together, the team connects like-minded businesses in the sustainability sector, and is able to work across cultural and language barriers.
Today, ACT’s clients can expect to work with a dynamic team that has authenticity, creativity, and transformation at the heart of everything they do. We’re a team that loves to work in feedback loops, keeping us fresh, relevant and, most importantly, effective.
We’re known for our open, transparent approach to our work, and for being ‘travel companions’ for our clients, on the same journey toward a planet worth living in. Their growth and their success are our biggest rewards!
Meet Serena Pacifico, the dynamo hailing from the sunny shores of Italy, whose entrepreneurial journey kicked off at the tender age of 19. Serena’s story is a testament to the power of youthful ambition, combined with a heart dedicated to making the world a better place.
Her initial foray into the world of entrepreneurship began in the events industry. Serena saw events not just as gatherings but as platforms for change, where sustainability could take center stage. With boundless determination, she embarked on a mission to transform the way events are organized and executed.
As Serena delved deeper into the realm of sustainability, her passion evolved, leading her to broaden her horizons in the fields of communications and marketing. She understood that for businesses committed to a brighter future, being seen and heard is essential. Serena became a guiding hand, helping these visionary enterprises shine in the crowded marketplace.
With 15 years of international experience under her belt, Serena is a creative and passionate events producer and marketing consultant. Her portfolio boasts clients ranging from multinational corporations to government bodies and non-government organizations. Serena’s superpower lies in her ability to help her clients put their best foot forward, whether they are planning a world-changing summit, launching a groundbreaking product, or advocating for a sustainable future.
In Serena’s world, each project is a canvas, and she wields her creative brush to paint masterpieces of impact and innovation. Her work isn’t just about delivering results; it’s about creating lasting change and a better future for all. Serena Pacifico isn’t just a name; it’s a symbol of entrepreneurship with a heart, a dedication to sustainability, and a passion for making the world a brighter, more sustainable place for generations to come.
Experience | With over five years of experience collaborating with some of the world’s leading brands and businesses across various sectors, ranging from consumer products to cause-based initiatives. I’ve held roles as a business analyst, market researcher, and cultural researcher.
What I’m good at | Turning complex ideas into meaningful insights; crafting compelling data-based narratives
What I love about what I do | I love digging and delving into research to discover insightful gems, and then bringing them to life through actionable strategies.
Fun fact | I have a deep appreciation for tea, and I enjoy selecting the perfect tea variety to complement my daily mood.
Quals | Bachelor of Business Administration (Emory, 2017)
Bella is the newest member of our team, all the way from sunny South Africa!
With over five years of experience, I have committed my time and efforts to the sustainability sector for the past couple of years – honing my skills across various marketing capacities. Finally, settling in B2B marketing exclusively for the mission-driven sector.
I am passionate about innovating and working with inspiring people, which often leads me to be in the thick of things – focusing my efforts on ideation, content, lead generation, communications, and networking.
I LOVE getting the opportunity to make a tangible difference in mission-driven organisations that are working towards an impressive goal but don’t necessarily have the correct tools / knowledge to market their organisation successfully.
Something interesting about me…hm, I can’t say no to a vegan croissant; I ADORE a silent disco, and I’m super passionate about working with people who care about good! Doing good! Putting good out into the world!
My qualifications include a Bachelor in Social Science in English, Anthropology, and Sociology. Followed by a Diploma in Digital Copywriting and Content Marketing and completing a Strategy Analysis externship with Greenpeace USA.
