Client
A sustainable energy transition and transaction advisory firm in Philippines
Industry
Sustainable Investments, Renewable Energy
Context
Energy Advisory Firm is a pioneer of advancing Asia’s energy transition. They are interested in expanding internationally, but they face resource constraints and limited digital media expertise. Even though they recently launched their website, they’ve recognized the urgent need to establish a strong social media and marketing presence to accelerate their growth.
Services
- Go-to-market strategy
- Marketing Communication Plan
- Marketing and Comms SOPs
- Marketing Campaign
Here’s how we assisted Energy Advisory Firm in expanding their international identity and reaching a broader audience through our digital marketing initiatives.
Goal
To enhance the client’s international audience exposure
Target Audience
Clean-tech companies considering divestment, redirecting funds from high-carbon to clean-tech ventures for a sustainable future, philanthropic institutions, and international banks.
Insights
Energy Advisory Firm recognized a pivotal gap in their approach, having traditionally relied on local partnerships and personal connections for outreach.
theACT Approach
Total Project Length: 3 months
Building a Compelling Company Profile
Through our efforts, we embarked on the journey of building a robust and compelling online profile for the organization. This profile was carefully curated to capture the attention and consideration of international organizations.
Strategic Collaboration
We had the privilege of collaborating directly with the CEO and Managing Director, forging a close partnership that allowed us to gain valuable insights into their organization’s inner workings.
Gap Analysis
Together, we discerned the stark contrast between their internal pain points and the evolving demands of the market. This pivotal analysis laid the foundation for our marketing strategy.
Tailored Social Media Strategy
Our team crafted and implemented a simple yet highly efficient social media strategy tailored to their unique needs. Importantly, this strategy was designed to be executed with minimal supervision, optimizing our client’s resources.
Multiple Channels for Immediate Impact
We initiated fast-acting campaigns to populate their social media channels. These campaigns were specifically designed for platforms like Instagram, LinkedIn, and B2B targeting exclusive collaboration with firms such as Blackrock, and more.
Long-Term Vision
We devised a comprehensive year-long strategy, complete with a detailed Standard Operating Procedure (SOP) to facilitate a seamless transition for the incoming marketing manager. Our approach included hands-on training to equip them with the necessary skills for executing successful social media marketing campaigns.
Why theACT
Results
